For any company building a customer base would be of great priority. Studies all over the world showed that most organizations are focused on customer acquisition more than retention. There is no quick fix when it comes to acquiring a customer base. But, with the right strategy, a company can acquire more customers even with limited resources. Here are some solid plans for customer acquisition and developing a relationship with the customer,
It is very unlikely that a first time customer will stumble upon your company’s website and immediately use your service or buy your products. They should be engaged with your brand in some way before making a purchase. According to a survey, 70% of the sales happen based on how a customer feels they are treated. So, building a quality relationship with the customers is crucial to acquire more.
- Firstly, try to interact with the existing customers to grasp some opinions. Then sit with your sales team to come with a plan to develop accurate buyer personas.
- Next, identify a way to reach your company’s values to the customer.
For example, sports brands use the same technique by promoting fitness, motivation, and sports. To their brand, anyone can be an athlete.
Learn to monitor your budget. As acquiring more customer’s does not necessarily equate spending more money. If you are the company’s founder avoid creating a big sales team. Try to take as many as sales call by yourself because these calls can be used to discover what actually happens in successful and failed calls. Ask these questions before calculating the overall customer acquisition costs,
- How many people signed up to you, actually pay?
- Percentage of people signing up to you?
With this try to use marketing automation software to guide and cultivate leads efficiently.
With the presence of technology, it has become very easy for people to learn about products with just a click. Most people check up with the google before buying the product. So instead of trying to sell the product aggressively, try to educate the prospects about the product. Tell your sales team to educate the customers about the product’s features to lessen the hassle of buying. By providing valuable information’s repeatedly your company will become an industry expert, which will lead the shoppers to believe your opinions without the dread of being misled. Eventually, this will establish your brand authority.
At SHS Advisory Group, we guide companies’ branch out into new markets and execute the right strategy to build their clients base by identifying the target consumers, marketing their business in a way that distinguishes their firm from the mass through our existing relationship with their potential customers.
- : Infinix