13 slides you must include in your pitch deck
Slide 1: Vision and value proposition
overview of business and the value that you provide to the customers.
Slide 2: The problem
We can talk about the current solutions in the market
Slide 3: Target market and opportunity
What is the total market size and how do we position the company in the market?
Slide 4: The solution
Describe how customers use the product and how it addresses the problems
Slide 5: Revenue model or business model
How it makes money.
Slide 6: Traction and validation/roadmap
Investors want to see proven aspect of business model as that reduces risk
Slide 7: Marketing and sales strategy
How the company plans to get customers’ attention and what will be sales process look like?
Slide 8: Team
Slide 9: Financials
Financials: sales forecast, profit and loss statement, and cash flow forecast for at least three years. can avoid in-depth spreadsheets that will be difficult to read and consume in a presentation format. Limit to charts that show sales, total customers, total expenses, and profits.
Slide 10: Competition
Slide 11: Investment and use of funds
Potential investors do need to know how much money you are looking for.
Slide 12: Exit strategy
Slide 13: Partnerships
Some businesses have key strategic partnerships that are critical to success if any
Keep the financial sheets and executive summary ready based on the pitch response.