Liasoning Services

Marketing Services

Services marketing is a broad category of marketing strategies focused on selling anything that is not a physical product.Any method that can communicate a service’s appeal and benefits to customers is a valid approach, including informational content, promotional deals, advertisements, and many other kinds of marketing materials. Services marketing typically refers to both business to consumer (B2C) and business-to-business (B2B) services, and includes marketing of services such as telecommunications services, financial services, all types of hospitality, tourism leisure and entertainment services, car rental services. The purpose of marketing is to increase profits. Focusing on reaching a particular market, coupled with communicating a message that sticks out versus blending in with the competitors, gives an organization the best possible chance of achieving success.