Strategic planners analyze and evaluate internal business plans. This involves financial forecasting, market analysis, competitive intelligence analysis, looking at M&A proposals and feasibility analysis. There is also substantial focus on vendor relations, logistics and supply chain issues and geographic expansion. It is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them. A well-written strategic plan can play a pivotal role in your small business’s growth and success because it tells you and your employees how best to respond to opportunities and challenges.