Integrated Capital. Engineered Outcomes.
Advisory across investment structuring, government incentives & approvals, high-value real estate, and institutional readiness.
Established in 2004 | Led by Dr. Narayanan Swaminathan, PhD
About Us
Established in 2004, SHS Advisory Group is a transaction-led advisory firm supporting businesses across capital raising, strategic transactions, regulatory approvals, and government incentives.
Led by Dr. Narayanan Swaminathan, PhD, the firm brings over three decades of hands-on experience across capital markets, private equity, and government frameworks.
Our Advisory Services
SHS Advisory Group works with businesses on complex capital, transaction, regulatory, and real estate mandates. Our advisory combines structured thinking, regulatory navigation, and execution oversight to deliver aligned outcomes.
OUR CORE PRACTICE AREAS
Capital & Investment Advisory
We assist businesses in preparing for and engaging with institutional investors, banks, and family offices through disciplined capital structuring and execution oversight.
- Equity and structured capital advisory
- Debt structuring and banking alignment
- IPO and pre-IPO advisory
- Capital architecture optimisation
We advise. We structure. We align.
Government Incentives & Regulatory Advisory
We identify, structure, and realise eligible government incentives — including recovery of pending subsidies — while aligning approvals with funding design.
- Incentive identification and quantification
- Grant and subsidy structuring
- Pending subsidy recovery
- Regulatory approvals and coordination
Very few firms integrate incentives directly into capital architecture.
Strategic Real Estate Structuring
High-value real estate mandates require capital discipline, regulatory clarity, and structured negotiation.
We advise on:
- Structured acquisitions
- Joint venture development models
- Capital-aligned property strategies
- Regulatory feasibility alignment
Financial & Transaction Readiness
Institutional mandates require financial defensibility and documentation precision.
- Valuation and financial modelling
- Proposal preparation
- Due diligence readiness
- Transaction documentation
Insights
How Banks Use Projected Turnover to Restrict Loan Quantum
Debt Funding
- When seeking term loans or CC enhancement, promoters show optimistic revenue projections. But banks apply stress-tested models. A 25% reduction in projected turnover is common during internal credit appraisal. Banks also refer to industry norms, seasonality, and historical volatility. If last year's turnover was ₹8 crore, and you project ₹15 crore, expect banks to fund based on ₹10–12 crore only—unless backed by firm orders or detailed sales pipeline justification.
We’re proud to be trusted by these respected clients and partners
Leadership
What Our Clients Say About Working With SHS Advisory Group
SHS Advisory Group, under the leadership of Narayanan Swaminathan, has consistently delivered outstanding results in securing government approvals and clearances, including CTE, CTO, environmental clearances, DTCP approvals, land conversion, power connections, and incentives. Their expertise and professionalism are exemplary.
When our charitable school in Tirunelveli sought approval to expand into 9th and 10th standards, we faced complex regulatory hurdles that seemed beyond our reach. SHS Advisory Group stepped in with remarkable commitment and clarity. They devoted their time and expertise over eight months—entirely without fee—with a spirit of service that mirrored our own mission. Their guidance was thorough, compassionate, and professional. We remain deeply grateful for their role in helping us continue offering quality education to those who need it most.
We entrusted SHS Advisory Group to manage pre and post-registration activities for our Chennai resale property. Knowing Mr. Narayanan well for over a decade, we relied on his team's strong governmental and legal relationships. They delivered exceptional results, exceeding expectations through their dedication and prompt actions.
After struggling nearly three years for obtaining Patta for our dual home in Jameen Pallavaram, SHS Advisory Group successfully completed the task swiftly. Their expertise, clear communication, and determined approach resolved our long-standing issues efficiently. Sincere thanks to the entire team for their dedicated efforts.
Associating with Mr. Krishna Murthy and Mr. Narayanan at SHS Advisory Group has been truly rewarding. Mr. Krishna Murthy managed everything professionally with prompt responses, demonstrating genuine dedication to client satisfaction. I sincerely wish the entire SHS team continued success in all their endeavors
SHS Advisory Group, led adeptly by Mr. Narayanan, has proven invaluable for our financial restructuring needs. Their swift identification of financial gaps, proactive assistance, and comprehensive guidance make them a reliable partner. I highly recommend SHS for effectively fulfilling diverse financial requirements.
Collaborating with SHS Advisory Group was a pleasant experience, as their meticulous preparation of pitch deck and financial projections greatly met our expectations. Their knowledge, clarity, and professionalism made the process smooth. I express sincere gratitude to the SHS team for their efficient service.
We availed SHS Advisory Group's financial advisory and documentation services, experiencing their extensive knowledge and remarkable professionalism firsthand. Their accurate insights and precise documentation significantly streamlined our financial processes, positively impacting our company's strategic decision-making and operational clarity.
The SHS Advisory team, led by Mr. Narayanan, is among Chennai's finest consultancy firms. Mr. Narayanan's personal commitment, including traveling from Chennai to Salem for meetings, demonstrates exceptional client focus. I highly recommend SHS Advisory Group for businesses seeking dedicated, results-oriented consulting services.
SHS Advisory Group excels in understanding client requirements and expertly preparing feasibility reports, funding proposals, and IPO documentation. As our virtual CFO for eight years, they've consistently provided accurate, valuable advice, significantly enhancing our enterprise value. Their integrity and reliability are commendable.
Entering investment avenues became simple and lucrative, thanks to SHS Advisory Group. Their guidance on optimal investments yielded exceptional returns, surpassing original commitments. I am grateful for their insightful recommendations and highly endorse their expertise for smart investment decisions.
SHS Advisory Group's crucial role in preparing our project reports and coordinating participation at Tamil Nadu's Global Investors Meet was commendable. Their effective liaison with government officials ensured prompt approvals, maximizing subsidies and grants. Their structured and strategic approach is commendable.
SHS Advisory Group's exemplary support facilitated the recovery of my long-standing dues from a builder, unresolved for four years. Through dedicated follow-up, professional handling, and structured methods, they successfully retrieved my funds within a year. Highly recommended for efficient resolution.
From September 3 (2025)
