Land or Plot promotion

Our in-house development team specializes in residential strategic land promotion of land that has a prospect of being successfully taken through the planning process for residential development.


Potential sites are identified, and we sign the agreement with the landowners. Our In-house team then works to promote the site through the planning process by pulling in specialist consultants from all the necessary disciplines including ecologists as well as Planning and PR Consultants. Our approach is to work closely with and in partnership with the landowner. We use our skills in site promotion to secure allocations. We then receive satisfactory planning permissions.

Procedures and steps involved in the promotion

Land visit

  • Overview
  • Contour Drawing

Feasibility to identify the right marketing strategy and pricing

  • Inspecting nearby lands and the pricing
  • Checking the guidelines value
  • Documents verification

Discussion with management

  • Plot formation
  • Villa plan
  • Marking of Road width and formation. Road formation by management
  • Stones Laying. Laying by Management.

Promotional material

  • Aerial view shoot video and photo
  • Creating a video with a model to explain the land and its advantages
  • Creating Architect joint venture to design the villa model
  • E brochure formation
  • Printed brochure

Marketing Strategy

  • Discussion with management about the plan and pricing again
  • Target segment marking
  • Payment plan
  • Overall idea or view about how to execute plan


  • FB Campaign
  • Instagram campaign through influencer
  • YouTube marketing and tagging
  • Mass Email to investors
  • Listing or profile in Magic bricks, 99 acres, other investment platforms


  • Bringing all the leads to one single source
  • Leads supply by office admin to Sales person
  • CRM management of leads and automation of Emails
  • Site visit
  • Pricing discussion
  • Sales closure based on the management prescribed limit
  • Closure
  • Handing over the file to management

Post sales

  • Customer follow up about feedback
  • Documentations aid
  • Arranging documents to register for payment by client or management
  • Completion of registration
  • Handing over the document to both parties
  • Patta transfers help to the customer. cost by parties
  • Digital documents handover
  • Helping the customer to tie with architect or builder
  • Fencing help if is required
Required Documents

Sanctioned plan

Letter of allotment

Encumbrance Certificate (if available)