Placement of listed company shares
When an organization needs to boost extra funds, it will either increase in borrowing, issue new shares or sell their existing shares. When a listed company issues new shares, it is called a placement.


A listed company that lacks funds and capital and does not want to go public.


Your business/financial analysis report, financial model, valuation, pitch book, or Information Memorandum will be compiled

NDA and mandate are signed on agreed terms after target companies/investors are reached out using a tailor made methodology.


Need of funds either to the promoters or company.

Creating either HNI, Institutional investors, Insurance companies, Mutual funds or PE to participate in the company as a shareholder

Raising funds by means of this placement helps the company diversify its funding sources and its capital structure. Here at SHS Advisory group, we practice different strategies to connect with potential investors. We have a large investor base. We perform an in-depth research and use “upstream and downstream analysis approach” to find an investor in order to place the shares.

The list of actions that we follow are mentioned below:

Financial Statement analysis

Research report

Scrutinize Information memorandum or pitchbook

Conduct a meeting with our team to brainstorm ideas in order to fix the target investor’s contacts

If a potential is noticed in the first pitch, our investment banking associate will have a detailed discussion with the investor and will arrange a next round call with our management to explain the structure, reasons to invest, methods, deal size

Further calls or meetings are arranged with our client along with the investor either virtually or face to face based on the possibilities and interests

Depending upon the interest to take it any further, our analyst explains the financial details to the investor

We further discuss the terms, accommodate the required negotiations and arrive at the final closure