Private Finance can be classified into two categories the personal finance and business finance. Personal finance deals with the process of optimizing finances by individuals such as people, families and single consumers. A great example is an individual financing his/her own car by mortgage. Personal finance involves financial planning at the lowest individual level. It includes savings accounts, insurance policies, consumer loans, stock market investments, retirement plans and credit cards. Private Finance involves the process of optimizing finances by business organizations. It involves asset acquisition and proper allocation of funds to in a way that maximizes the achievement of set goals. Businesses can require finances on either of the three levels; short, medium or long term.